Realising the scale and variety of the arts and cultural events taking place in 2012, they saw a huge opportunity to bring together the town’s many diverse festivals under one promotional banner – and so the “Year of Celebration” was born!
At the end of January 2012, a major boost was received with the news that the Year ofCelebration had been successful in winning St Andrews the title of “Scotland’s Creative Place” for 2012. The Award brings with it a cash prize of £150,000, which will be used principally for the following purposes:
- Supporting a major new community-based musical drama production, ‘Macpherson’s Rant’, to be staged by the Byre Theatre in November 2012.
- Providing additional promotional and administrative support to the major events happening in and around St Andrews in 2012.
- Creating a much-needed shared administrative/meeting space for the use of local event organisers, both in 2012 and beyond.
- Creating a permanent record of the Year of Celebration’s activities in a creative way – for example, by commissioning both a poet and a photographer to capture the flavour and colour of major events in the town.
The St Andrews Year of Celebration is the launch of St Andrews culture into an international spotlight. The year hopes to promote the cultural strengths of St Andrews, Fife and Scotland on a world stage in recognition of the value of culture and creativity for not only the community, but for the nation of Scotland as a whole. We hope to bring together local businesses, cultural organisations, event directors and participants and members of the local community to develop the image of St Andrews as a world-class cultural destination and create a legacy for years to come. This is just the beginning.